AROUND THE GLOBE, ON EVERY STREET THERE ARE THINGS THAT ARE WORTH TALKING ABOUT.
AROUND THE GLOBE, ON EVERY STREET THERE ARE THINGS THAT ARE WORTH TALKING ABOUT.
NIKE QUOTE. A VIRAL IDEA PROPOSAL FOR NIKE. THE IDEA LIVES IN THE DIGITAL SPACE OF " ALL TALK ". WHEN SOMEONE CLAIMED TO BE GOOD VERGING ON THE OUTSTANDING AT SOME FEAT IT WOULD HAVE BEEN SAID THEY WERE " ALL TALK". ALL TALK IS A SAYING THAT REVOLVED AROUND EMPTY WORDS, UNTIL PROVEN. IN TODAYS WORLD "ALL TALK" CAN BE USED IN A MORE POSITIVE CONTEXT, WHERE PEOPLE APPRECIATE THE THINGS YOU EXCELL AT AND HENCE THEY TALK ABOUT YOU IN THE DIGITAL SPACE. YOUR ACTIONS BECOME "ALL TALK". CHRONICLING THE HAPPENING AS IT HAPPENS. PEOPLE SEE PEOPLE TALK. THE NIKE SWOOSH IS PIVOTAL , WHEN USED TO PORTRAY THE QUOTE UNQUOTE MARKS OF A CONVERSATION. SET AROUND " ALL TALK". WE ARE ON THE MOVE, MOVING AROUND CITIES, THE NEXT BIG VISUAL INTAKE TO FEED OUR MINDS IS ON THE VERGE OF ANYONES VIRTUAL LIPS. WE TALK THE TALK AS WE WALK THE WALK, EVERYTHING NOTABLE IS QUOTED AND TALKED ABOUT. ON EVERY STREET THERE ARE THINGS THAT ARE WORTH TALKING ABOUT. ANYONE, AT ANY GIVEN MOMENT CAN BECOME THE NEXT " ALL TALK" IN ANYTHING NIKE, ALL TALK IS LIKE A DIGITAL AVALANCHE...... YOU CAN QUOTE UNQUOTE ME ON THAT! BILLBOARDS ARE SET UP AT STREET LEVEL...TO EMPATHISE THE BACKDROP OF NIKE QUOTATION MARKS. PEOPLE CAN PERFORM AT WILL IN FRONT OF BILLBOARDS. SOCIAL MEDIA MAKE THE QUOTE HEARD AROUND THE GLOBE. END QUOTE.