STRATEGY
To develop a far-reaching Launch Campaign for Mocca / Vanilla Lattes utilizing print, social media and videos if applicable. These will introduce the Red Bay Coffee Lattes as the latest innovation from the original coffee makers continent East Coast Africa. East Coast via the West Coast, Africa the original coffee continent.
Red Bay Coffee is continuing to innovate the coffee flavors and market by bringing something new to the table. Fresh tasting coffee tastes. Baristas beware there’s some new beans from some cool Nubians.
Red Bay Coffe Lattes as are far superior in taste to competitors and less in sugar content, offering an Artisan approach to coffee making.
CREATIVE
Develop a creative campaign that captures the essence of creative coffee makers Red Bay Coffee. A West Coast coffee bean grinder with roots in East Africa blended with California Creative Culture. “New Beans by Nubians”. Develop a tone of voice and point of view that highlights the essence and spirit of Red Bay Coffee. A campaign that sets the groundwork for future products and ideas. There are so many ingredients to our Artisan Coffee Making, we aren’t just a quick burn roastery we take Nubian Pride in our work and deliver each cup with the richest taste on the market. Also highlighting that RBC are excellent for the Lactose Intolerant community, we recognize our peoples needs and we take steps to work with it using plant based ingredients.
RBC takes pride in their daily grind to deliver artisan coffee to the people, a perfect compliment to the daily grind of Californian artist, graffitti artist, local figures in the community looking for a pick me up to grind on and on. #greatgrindsdrinkalike
GREAT GRINDS DRINK ALIKE
#GREATGRINDSDRINKALIKE
